Task
Make the contribution of LANXESS visible: show where the company’s materials are found in products and how they support mobility.
Work 05 / LANXESS
LANXESS
Making the
unseen visible.
An awareness campaign revealing where LANXESS materials play a role in mobility — connecting technical expertise with recognisable products and applications.
My contribution
As Senior Art Director at Liquid Campaign, I was responsible for campaign development and the visual look. The imagery connected technical materials with recognisable applications, giving an abstract subject a tangible visual story.
In practice
The campaign appeared across a family of mobility motifs and on large-format billboards in Davos. The installation at the ski slope brought a product benefit into a striking outdoor setting.
Materials.
Made visible.
Selected mobility campaign motifs and the large-format billboard installation in Davos.
Next project
METRO / HORECA