Brand rollout,
made usable.

Task

Supporting the company-wide introduction of the new QVEST brand identity. The new design had to work consistently across internal and external communication while remaining practical for everyday use.

My contribution

• Further development and implementation of the new brand identity
• Transfer of the corporate design to digital and analogue formats
• Development of brand-compliant assets and design principles
• Consulting internal stakeholders on use of the new identity
• Translation of strategic brand content into concrete communication measures

Impact

• Rollout of the new corporate design across central communication applications
• Consistent social media, presentations, publications and brand assets
• Practical design principles for internal teams and stakeholders
• Long-term integration of the brand identity into everyday communication