Available for freelance projects
Freelance Creative Director & Creative Lead working at the intersection of brand, corporate communications and integrated campaigns.
Work ↘Work
A selection of brand, corporate and campaign work — from strategic framing to creative direction and rollout.
AUDI
Creative leadership for the Audi Annual Media Conference and corporate brand communications — translating strategy, transformation and business content into clear storylines, presentations, infographics and corporate social formats.
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QVEST
Supporting the company-wide rollout of the new QVEST brand — translating strategic brand principles into scalable applications across social media, presentations, publications and other brand assets.
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MINI
International adaptation of the MINI Clubman launch campaign — translating a distinctive global idea across markets, languages and retail touchpoints without losing the unmistakable MINI tone.
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TELEKOM
B2B communication for Deutsche Telekom's in-flight connectivity offer — turning service, revenue and passenger-experience benefits into a modular visual system across pre-flight, in-flight and post-flight touchpoints.
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More work
A compact visual archive of work that broadens the picture without turning the homepage into a catalogue.
What I do
Positioning, narrative, messaging and creative frameworks.
Ideas, art direction, systems and quality across teams and channels.
Communication for management, stakeholders and transformation.
From concept to rollout across digital, social, print and presentations.
Profile
For more than 25 years I have developed communication at the intersection of brand, corporate communications and creative direction — for international organisations across automotive, technology, healthcare and B2B.
I work comfortably between strategy and execution: shaping the story, setting the creative direction, leading interdisciplinary teams and making sure the final work stays sharp all the way to delivery.
Good creative direction is not decoration.
It is clarity, character and consistency.
Freelance Creative Director · Creative Lead
Brand & Corporate Communications · Cologne